According to the City of St. Augustine, the area attracts two million visitors annually. That's two million opportunities for you to book guests and increase rental revenue!
Do you find optimizing your vacant rental occupancy rate difficult? You could miss a chance to maximize your profitability.
Don't let competing vacation property owners attract guests first. Instead, use these vacation rental tips to book more stays!
Increase Rental Revenue With Upgrades
Potential guests won't stay at your vacation rental if they find a more appealing listing. Before leveraging the below occupancy rate solutions, upgrade the property. Upgrades that can increase your St. Augustine property's value include:
- Free WiFi
- Tasteful decor
- Bathroom upgrades
- New kitchen appliances
- Smart home technology
- Luxury bedding
- Enhanced security
- A sauna or hot tub
- Streaming services
- Improved curb appeal
Improving the curb appeal will help you make a strong first impression as guests explore the listing. After making these upgrades, hire a real estate photographer. Stunning photo and video content will help drive interest, leading to more bookings.
After making these upgrades, reevaluate your nightly rates. Consult a vacation rental property management company if you need help. They'll ensure you set competitive rates to maximize bookings and your ROI.
Improve the Listing to Maximize Bookings
Potential guests will first discover your listing online. To maximize bookings, optimize your online listing. A detailed listing should include:
- An engaging headline
- Stunning photos
- A video or virtual tour
- A thorough description
- A strong call to action
- Your contact information
- The nightly rate
Use storytelling language to encourage people to fall in love with the property. Painting a picture will help them imagine their stay at your vacation rental.
Leverage Digital Marketing
Once you upgrade your listing, share it online! Use effective digital marketing strategies like:
- Content marketing
- Search engine optimization
- Paid advertising
- Email marketing
- Social media marketing
If you lack experience with digital marketing, partner with a property management firm. Their proven strategies can help you appeal to tourists. As people engage with your content, you'll direct more people to your online listing.
Improve Guest Experiences
Offer guests the best possible experience during their stay. Offering positive guest experiences will help you generate five-star reviews. As ratings improve, you can generate more bookings and maximize rental revenue.
Offer five-star experiences by:
- Meeting and exceeding the guest's needs
- Using state-of-the-art technology
- Offering around-the-clock services
- Being professional and courteous
You can use technology to simplify the check-in/check-out process. Consider creating a guest book to encourage guests to live like locals. They'll appreciate your help!
Outsource for Rental Management Strategies
Instead of applying these rental management strategies solo, consult an expert. Using professional services can help you maximize bookings. Professional vacation rental tips can boost your occupancy rate and ROI.
Optimizing Your Vacation Rental Occupancy Rate
Optimizing your vacation rental occupancy rate is easier when you have help. Remember, you don't have to apply these tips alone. Instead, work with a vacation rental management company.
Our team at PMI Ancient City offers the highest quality property management services. We're dedicated to providing excellent customer service by maximizing owner profitability.
Trust our professional guarantee, state-of-the-art technology, and proven strategies to increase the value of your asset. Contact us now for a free rental analysis.
