You're standing on St. George Street, surrounded by centuries of history and a bustling tourist scene. But your eyes are fixed on that empty storefront, imagining the potential. In St. Augustine, where the past meets the present, marketing commercial property requires a unique blend of traditional savvy and modern flair.
Whether you're dealing with a charming colonial-era building or a sleek new office space, capturing the attention of the right buyers or tenants in America's oldest city demands innovative strategies.
Let's go through the top commercial property marketing strategies you need in St. Augustine.
Leverage Local Appeal
St. Augustine's rich history and vibrant culture offer a unique opportunity to market commercial properties by capitalizing on the city's distinct local charm. As the nation's oldest continuously inhabited European-established city, St. Augustine attracts millions of tourists each year, providing businesses with a steady stream of potential customers, according to the city. When marketing your commercial property, emphasize its proximity to iconic landmarks.
Highlighting the historical significance and high foot traffic of these areas can make your property more appealing to businesses seeking a location with built-in customer appeal.
Property Advertising Tips: Hire Property Managers
Property managers bring expertise in tenant relations, marketing, and operational efficiency, which can help ensure your property is effectively promoted to the right businesses.
Their knowledge of the local market and trends allows them to target prospective tenants with precision, ensuring your Florida real estate is seen by those most likely to be interested in renting it.
Use Professional Photography and Virtual Tours
In today's digital-driven market, high-quality visuals are essential for marketing commercial properties effectively. Professional Florida photography can make a significant difference in how your rental property is thought about online, capturing its best features and presenting it in a way that grabs the attention of potential tenants.
In a city as picturesque as St. Augustine, showcasing the architectural details, natural lighting, and overall appeal of your property through crisp, high-resolution photos can set it apart from the competition. Well-composed photos of both the interior and exterior help potential tenants visualize their business operating in the space, making them more likely to schedule a visit.
Use Local Media
By utilizing local newspapers, radio stations, business journals, and online platforms, you can target businesses and investors who are specifically interested in opportunities within the community. St. Augustine has a strong local media presence that covers regional economic trends, real estate developments, and business growth, making it an ideal way to highlight your commercial property to potential tenants.
Advertising through local media outlets not only increases your property's visibility but also positions it as a key player in the St. Augustine business landscape. Consider running ads in business sections, listing your property in local directories, or partnering with local radio stations for promotional spots that reach business owners and entrepreneurs looking for commercial spaces.
Commercial Property Marketing Strategies: Use These St. Augustine Tips Today
With these commercial property marketing strategies, your St. Augustine properties will be filled up in no time.
Do you need more help with local marketing strategies? PMI Ancient City's franchise has been working to support investors for over 20 years.
