According to First Coast News, over 135 million people visited Florida in 2023. With this ongoing tourism, you have numerous opportunities to increase vacation rental bookings. However, tourists may struggle to find your vacation rental listing if you're not leveraging vacation rental marketing strategies.
With the right vacation rental promotion, you can reach tourists, show off your vacation rental, and boost bookings! Unsure of where to start? Read on for our effective vacation rental advertising tips today.
Upgrades to Increase Vacation Rental Bookings
Nearly 90% of US travelers say amenities impact their travel experience (Lori Beds). Adding amenities can increase how much you can charge per stay while boosting the likelihood of returning guests.
The top searched-for amenities include:
- Televisions
- Heating
- Washer
- Jacuzzis
- Pet-friendly
- Pools
- Kitchens
- Free parking
- Wireless internet
Go above and beyond by adding simple yet cost-effective upgrades. These include streaming services, kitchen luxuries, extra linens, and great outdoor spaces.
Gather feedback from your recent guests. Ask how you can improve their next stay. Applying their suggestions can lead to future bookings.
After applying these upgrades, take fresh photos to share online. High-quality photos will draw more people to your vacation rental listing.
Optimize the Vacation Rental Listing
Enhance your vacation rental listing to make it more appealing to guests. Your listing should feature:
- High-quality photos and videos
- A compelling headline
- Location-specific language
- A list of the amenities
- Your contact information
- The nightly rate
- A call to action
- A detailed description
Use search engine optimization (SEO) to appear for relevant searches. You'll gain more online visibility, potentially leading to more bookings.
After optimizing your listing, share it online. Direct more people to your property to encourage bookings.
Ask guests to share their reviews on your listing and social media pages. Positive reviews can make other people comfortable about booking a stay. Offer a vacation rental promotion in exchange for their reviews.
Apply Digital Marketing for Vacation Rentals
Use digital marketing for vacation rentals to direct more people to your listing. Strategies include:
- Search engine optimization
- Vacation rental advertising
- Email marketing
- Content marketing
Use platforms like Google Ads and Facebook Ads to design engaging, eye-catching display ads that will appear in front of potential guests. As people click on the ad, they'll discover your listing.
Outsource for Effect Vacation Rental Promotion
Applying these strategies alone can become time-consuming. To generate passive income, outsource to a vacation rental management company. A full-service company can help with:
- Rent collection
- Cleaning
- Guest services
- Booking coordination
- Check-in/check-out processes
- Inspections and maintenance
Choose a company that has years of experience in St. Augustine. They'll leverage local connections and expertise to help you increase vacation rental bookings.
Try Our Vacation Rental Marketing Strategies
Applying these vacation rental marketing strategies alone can feel daunting. Instead, consider partnering with a property management company. Their expertise and effective strategies can improve your ROI.
Our team at PMI Ancient City uses state-of-the-art technology that allows owners to track how their properties perform in real time. You can trust our professional commitment to adding value to your property through honesty and accuracy. Contact us now for a free rental analysis.
